This section had some additional requirements. We were randomly assigned a poster style to use in 3-5 posters to confront our "customers" to a cause or concern of choice. I was assigned "Floating Heads" which worked out very well as my cause or concern was that of the freedoms of the Native American and working women communities in the 1970's and being proud of one's identity and heritage. The last poster of the rancher was not to exclude or isolate the third population of folks who work to bring us food and other items that are produced on ranches with the majority of this community being men.

Following the previous section, we were given another random design principal to follow while creating a 3-D product to provide to our customers while creating a lasting visual impression. I was assigned "Asymmetrical Text" and choose to create a mail order bird house assembly kit. I used the asymmetrical text in the packaging design to create a customized box that the birdhouse assembly kit (including all the supplies and assembly instructions ) would arrive in. I wanted the branding to be less intrusive and more subtle as my goal with this box was to focus on the idea of creation rather than plastering that it is a branded item.

I choose a birdhouse as I liked the idea that it mirrored the idea of building furniture on a simplier level. In addition, I liked the idea that the target demographic of seniors, could "order" this free kit and build it with a child or grandchild to create a deeper imprint with the company providing the opportunity to create a lasting memory. Fun fact: I created the "parts" from scratch using the isometric grid view in Illustrator.